The Quixtar business

"The Right to Differ" has served for many years as a fundamental statement of belief of the DeVos and Van Andel families, the founders of Quixtar and the Alticor family of companies.

One of the hallmarks of this business is the extraordinary level of support we give to one another.

You see this caring and encouragement in many ways: In the special one-on-one mentoring relationships between individuals. In the exchange of business information and inspiration at a meeting. Even in the structure of the Independent Business Ownership Plan, because it rewards achievement when IBOs help each other build their businesses.

Further, the key to future growth is our continued commitment to reach out and accept others. To invite all people to participate in this great business, no matter their background. To include, not exclude, them.

Respect for every individual is a foundational value at Quixtar Inc. and the Alticor family of companies. It is also essential for building a successful Quixtar-powered business. From the beginning, this organization has prided itself on being an equal opportunity business. It is an opportunity open to people from all walks of life — people with varying religious beliefs, political affiliations, nationalities, ethnic backgrounds, and racial origins.

IBOs come together as business associates, agreeing on the principles of free enterprise. They work together to achieve their individual financial goals by utilizing the Independent Business Ownership Plan and observing the Rules of Conduct. On all other issues not specifically affecting the operation of their Quixtar-powered businesses, IBOs have the right to hold differing viewpoints without their differences jeopardizing their status as IBOs or their business relationships with other IBOs. Yet, if the business podium becomes a platform for preaching religious doctrine, political causes, or other issues of such an intensely personal nature, people with differing beliefs are turned off — and turned away -- from this business. In essence, they are discouraged from participating in a wonderful business opportunity.

This business has been successful because it is inclusive. Because it is accessible to everyone. Because it can be tailored to meet the needs of every individual IBO.

Therefore, let us all reaffirm our commitment to equal opportunity. To the right to choose and the right to differ. To personal choice and personal freedom.

After all, that’s what this business is all about.